After leaving University, Ben Tyson took on a job at a social media agency called Born Social, being built by two millennials in the heart of London. Seven years later and his thoughts that he would soon “look for a real job” were long forgotten, as he worked his way up to become CEO of the social media agency for those thinking like David, not Goliath.
In this episode we discuss how Born Social manages the social media for challenger brands such as Nandos, Valspar and Chilly’s Bottles. Why they choose to be specialists, rather than generalists, and how they measure success for clients, both in brand awareness and bottom of the funnel conversions.
We discuss the A word (algorithms) and why Born Social made a conscious decision to move away from the “game” of organic reach, to combine paid and creative. Plus why you shouldn’t always jump on new social channels as soon as they launch.With some great nuggets thrown in about how optimising for likes and shares limits brand reach and Ben’s very humble approach to what “success” looks like for his clients, and his team.
Take a listen, it’s a good’en!
Listen here on Apple Podcasts.
Show notes from episode 1
To find out more about Born Social visit: bornsocial.co.uk
You can follow Ben Tyson on LinkedIn here.
You can connect with me at beth@bethgladstone.com or on Instagram.