+

About

I’ve spent 13 years working as a marketing leader in, and for, B2B companies, and the most recent as a specialist in content and SEO strategy. An avid reader and life-long learner, I always feel like there’s more to learn and discover.

Roughly half of my career has been spent working in-house, leading marketing teams and functions and the other half, self-employed working with a variety of businesses.

Today, I like to take the best bits of what I’ve learned in each type of role and apply them to how I run my business.

Results-driven

I like to think I have the passion and commitment of an in-house marketer but with the efficiency and drive of someone who’s freelance and keen to measure results.

Focused

Success for me means helping a company to achieve their goals, whether short or long-term, and putting in a framework and process to help this continue long-term.

Supportive

I still informally advise many of the companies I’ve worked with in the past, and enjoy cheering them on from the sidelines. Mentoring other marketers has also made up some of the most rewarding parts of my career to date.

I live just outside of London but I’ve worked with teams across almost all continents

Before remote work was universal (thanks 2020) I was already convinced that technology could make working across timezones and locations easy. I've worked with teams across three continents and have been lucky to travel with many previous roles. Helping to run and market events in Barcelona, Vienna and Dubai, and even organising a customer case study tour across California. This helps me to be a keen communicator when working on a project, whether remotely or with your team.

I share a bit more about my life as a freelancer (and dedicated dog mum) over on Instagram @bethbycontent