Imogen Roy is a Strategy Coach and Content Marketing Consultant. After a decade making content for brands like Eurostar and KENZO, Imogen Roy completely made up her dream job to meet what she saw as an unmet need: helping entrepreneurial people feel more in charge of their lives. In this episode Imogen lifts the cover on building, and living, a brand. Covering:
- The difference between “popular” and “good” content
- Why customer service should live within marketing
- What Imogen learned working as a Social Media Manager for Eurostar
- What really goes on behind the scenes of a grassroots campaign & how Imogen and her friends’ #OperationCroissant Brexit campaign gained global media coverage
- The four brand models and why not trying to be all of them, helps brands to gain clarity
- How entrepreneurial people can find their “zone of genius”
- The pain behind an evolving brand strategy and why this must involve embracing of change and buy-in from multiple stakeholders
- How to work well with remote clients and teams
- The importance of sharing your message with power and grace
Listen here on Apple Podcasts.
Show notes from episode 11
- View Imogen’s website
- Checkout Imogen’s Success Strategy newsletter
- Follow Imogen on Instagram and LinkedIn
- Fighting Brexit, with Six Hundred Croissants | The New Yorker
- Simon Sinek’s TedX Talk – How great leaders inspire action
You can connect with me at beth@bethgladstone.com or on Instagram.