Marie Shields is the owner of Moss Marketing, a business that specialises in offering digital marketing and consumer PR services to entrepreneurs across Donegal, where she lives, and beyond. Marie is an expert in finding the intersections between social media marketing, website sales and PR storytelling and in this episode she covers much of the theory useful to business owners looking to be heard and seen. In it, we discuss topics such as:
- Marie’s journey into entrepreneurism and what sparked her love for digital marketing and PR
- How digital has fuelled the democratization of business, leading to an upsurge in local business areas in her hometown, and the benefits of being part of this community
- The power of embracing a “feminime” business brand, and how this has helped her to engage a meaningful roster of clients
- Trends in digital marketing for this year, including using video with intention and building connection with customers through community
- How to think about topic-lead content and why blogs can become key pillars in your content and social media marketing ecosystem
- Why Marie began running one-to-many training sessions and why it’s often about being given permission to try new digital tactics, rather than just learning how to do them
- How to make value-giving part of your business model
- Sources that help Marie stay up to date with digital trends, and why drinks and beauty brands are two verticals that are nailing the content landscape
- Why everything in marketing should start with knowing your audience personas
- Instagram tools that help build a two-way connection model and how brands can harness this to enable better brand-building, and even product development
Listen here on Apple Podcasts.
Show notes from episode 17
- Marie’s website Moss Marketing
- Moss Marketing on Instagram
- Moss Marketing on Facebook
- Moss Marketing on LinkedIn
- KineMaster video editing tool
- Social Media Examiner’s podcast & newsletter
- Hubspot’s blog
- Dash Hudson Instagram tips
- Beauty brand’s Glossier and Charlotte Tilbury on Instagram
- The Muff Liquor Company
- 8th Sign on Instagram
You can connect with me at beth@bethgladstone.com or on Instagram.