Martha Moger is a creative freelance copywriter and content writer working with product-based, creative business owners. Through her brand The Stitch Writer, Martha brings together the three pillars of SEO, clear brand values and tone of voice to help her clients reach their audiences more effectively through copy. In this episode we discuss all things creative copy, including:
- Helping to tease out brand values, which can be difficult for those who are deep within their businesses
- The three pillars of SEO-optimised copy, the right tone of voice and clear brand values
- How to simplify tone of voice and get it right
- What a past business taught Martha about the purpose of SEO and the moment she decided to “take on Google” and use it as an opportunity rather than a road block
- How smaller product brands can gain a competitive edge over huge ecommerce sites like Amazon
- The importance of consistency when it comes to creativity
- How a small business tweak is often only what’s needed to find a business that works
- The power of owning a niche and why when you find the businesses you’re passionate about, it won’t feel like work
- How to scale back your content strategy and use repurposing to get more mileage out of it
Listen here on Apple Podcasts.
Show notes from episode 18
- Martha’s website The Stitch Writer
- Hiut Denim
- Pomodoro Timer Online
- Martha’s guide to SEO for creatives in 2020
- Tracksmith Running Apparel
- Oatly and Innocent
- Big Magic by Elizabeth Gilbert
- Follow Martha on Instagram
You can connect with me at beth@bethgladstone.com or on Instagram.