Simon Kemp is the CEO and Founder of Kepios, a global digital consultancy and Chief Data Analyst producing regular reports on behalf of We Are Social and Hootsuite analysing key trends and changes in digital behaviour. In this episode we dig into the latest report that looks at changing consumer behaviour during the COVID-19 pandemic. Covering:
- What being an interpreter taught Simon about marketing and using simple meaning to get your message across
- Simon’s interest in data which spanned from the frustration of marketers not really having the data needed to minimise concerns, or to get the backing needed for new campaigns
- Simon’s criteria for ensuring data consistency and finding data that’s there to tell a story and not just sell a product
- Differences in digital behaviour based on gender, as well as some surprises like why older generations are suddenly trying TikTok
- How marketers can test new channels with just a few dollars and some experimentation
- Why now is a good time for brands to consider their advertising strategy and advice on why you should do this sooner rather than later
- What type of content audiences prefer today and why adding value always makes for good marketing
- Ideas on how brands like those within the Travel industry can pivot their model to provide content and experiences that can be monetised, while providing audience value
- Why you should be looking to build out elements of your marketing like content, over just using demand gen, now more than ever
- Why we need to focus on long-term flexibility in our content plans, rather than waiting for a “new normal” to emerge during the next few months
Listen here on Apple Podcasts.
Show notes from episode 19
- Kepios
- DataReportal
- Connect with Simon on LinkedIn
- Follow Simon on Twitter
- Digital2020 April Global Statshot Report
- Born Social on doing more with less when it comes to creating content
- Unleashing the Ideavirus by Seth Godin
- DJ Sasha and on Spotify
You can connect with me at beth@bethgladstone.com or on Instagram.