Eventbrite is an intuitive global ticketing platform allowing event organisers of any shape or size to run their events, from fundraisers to festivals. A one-stop shop solution that no doubt, you’ve already used to manage your own event, or buy a ticket to someone else’s.
But did you know that Eventbrite also runs an incredibly successful B2B blog and pool of resources, by any measure of content marketing success?
In this episode I speak to content extraordinaire Amy Martin, the Content Marketing Manager for the UK & Ireland at Eventbrite who is part of that exact content cadence.
In it, we learn how Amy has worked across content in pretty much every type of role; from agency to in-house and what she learned along the way. How she ensures delivery of a huge scope of content at Eventbrite, including publishing four days a week across two geolocations, and what the team looks like to support this.
Naturally, we discuss events – talking trends and how events have become more purpose-driven and led by learning over time. The importance, in B2B, of focusing on content that either inspires or informs, and how to surface ideas that fit within this framework by listening to internal conversations and tuning into your community
How companies are prioritising and choosing to create content differently in a saturated market and how we’re returning to traditional media formats to cut through.
How to manage quality control across geolocation and different audiences and how to balance standaridised guidelines alongside a gut check, on if you feel informed or inspired
Lastly, how to not get distracted by “shiny” things, to ensure you can focus on the content that will make the biggest difference and solve the most pain points for your audiences.
This is a true insight into one of the most successful B2B content marketing strategies to date that anyone looking to replicate success through blogging, will find useful.
Listen here on Apple Podcasts.
Show notes from episode 4
- Check out the Passion to Project series Amy mentions
- Read the Eventbrite blog (UK)
- Eventbrite’s awesome resources (I particularly liked like one about using Instagram for Events)
- Follow Eventbrite on LinkedIn
- Connect with Amy on LinkedIn
You can connect with me at beth@bethgladstone.com or on Instagram.